Excerpt from the original article:
Content marketing offers great brand and business-building opportunities, which is why the most successful marketers are now spending over 40% of their budgets on content strategy.
Unfortunately, many companies waste time and money because they don’t know how to create content that engages with and influences their target audiences. This points to the fundamental issue that some brands struggle to overcome a number of key content marketing challenges.
Based on research and our own experience, the 10 biggest content marketing challenges marketers face today..
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