Excerpt from ebrandvalue.com article:
"Mindshare usually determines how well consumers receive a product. If a consumer wants to buy a product, they tend to go for those that are most talked about. They would ignore the numerous alternatives available for them and opt for the one that comes to mind first.
Market share is the percentage of units or revenue that differentiates different products from each other. This means you can easily quantify market share but not mindshare."
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